Acquisitions and Corporate Restructurings †Free Samples to Students

Question: Discuss about the Acquisitions and Corporate Restructurings. Answer: Introduction: The business name would be hunger planet. Hungry planet is the fast food restaurant in Sydney Australia. This would offer fast food such as burger, pizza, French fries, onion rings, fried chicken, fish, chips, pitas, sandwiches, hamburgers, tacos, ice cream, hot dogs etc. this cafe is offering the home delivery services also to its customers. A fixed limit has been set by the company on delivering the foods at doorstep. This company is operating its business from last 1 year in the market. Many ups and downs have been faced by the company in the market. This company is operating its business under the restaurant industry of Australia. This company has grabbed more than expected market. The taste of this restaurant makes it different from the other restaurants in the market. The main competitive advantages of this restaurant are its taste and the cheaper price. Main competitors of this company are McDonalds, Pizza hut, subway and various other local restaurants which are also trying to grab the market through offering them various varieties and opening their outlets at various places in the Australia. But this restaurant has been opened near a university where no other restaurant is situated as of now and the prices and services are also in the budget of the college students. That is the main reason behind the success of this restaurant[1]. According to the historical data, present condition and future prediction; it has been investigated that this business will achieve the great heights in near future. The revenue and the profitability of the company would be thrice than current profit in next 3 hours. After 3 years, there would be 2 more branches of this restaurant in Sydney itself and the market shares would be grabbed by the company more than any other competitors in the market. Currently, the situation of the company depict about the better financial and marketing performance[2]. Products/ services: This Hunger planet restaurant is offering various fast food to its customers such as burger, pizza, French fries, onion rings, fried chicken, fish, chips, pitas, sandwiches, hamburgers, tacos, ice cream, hot dogs etc. further, home delivery services are also offered by this company to its clients. Though some terms and conditions have been implemented on the services such as the clients are required to place an order more than AUD 15 to grab the services of free home delivery[3]. The branding of the restaurant is linked with its name, logo, slogan etc. The Hunger planet has done branding of itself in such a manner that the name and slogan has been learnt by every customers and nearby people easily. This business has branded and positioned itself in such a manner that this name is recognized by everyone and due to this; the turnover of the company has also been enhanced. Various products have been offered by the restaurant and it is planning to introduce and launch various other products under its special category. Regards with it, various new services such as music, gaming zone etc. would also be offered by the company to enhance the satisfaction level of its customers. The main competitive advantages of this restaurant are its taste and the cheaper price which is making this company more competitive. This company is directly dealing with the suppliers and taking the raw material from them which affects the price of the companys product and enhance the revenue of the company[4]. The pricing of the direct material has been lower as the material is directly taken from the suppliers, the labour of the company are 5 in numbers as the owner is chef itself and he only need labour to do chores. Other overheads of the company are indirect material, delivery charges, wastage etc. Market analysis: The business plan is related to a fast food restaurant and it has been opened in front of a college to attract the student to buy the products. So mainly, the products of this restaurant would be purchased by the university student and the youth who are residing near to that area. The restaurant is situated at Sydney in Australia. This company is offering its services into the local market and predicting that in near future, the market would be expanded to the state level[5]. Currently, the state of the restaurant market is on growing stage and according to the various analyses; the market of restaurant would never reached on the decline stage. The restaurant market is an ever green market whether there is boom in the market or recession in the market; people will never stop to have food. Further, according to the industry data and market prediction, it has been found that as the restaurant has been opened in front of an university so at the time of vacations, the sales of the restaurant would be affected as there would be less people to buy food from that outlet[6]. This would hardly impact over the price and market trends as the market trend of the restaurant industry depicts that there are not any season and trend which impact over the turnover of the industry. This company has used the penetration pricing strategy and according to that the price of the restaurant is quite lower right now which is lower according to the target market and thus people are attracting more towards this restaurant. Further, the competetors of the business has been analyzed. The main competitors of the business are McDonalds, Pizza hut, subway and various other local restaurants which are also trying to grab the market through offering them various varieties and opening their outlets at various places in the Australia. These competitors are already existed players from last few decades and also offering the same product and the prices of these outlets are also competitive. The business could offer the best quality and taste to position its product against the product of these competitors and the various new services could also help the company to manage and achieve the competition level of the company. The main feature of this restaurant would be its gaming zone and the various other facilities such as nice seating area, library, massage facilities and relaxation areas. This would offer a competitive edge to this restaurant from its competitors. The main pros of these products and services would be less price of the products, instant food for the customers, relaxation time for the customers; various healthy options which would help the customer to maintain their health[7]. The comparative study has been done over the policies and strategy of pricing, promotion and distribution. The study of pricing depict that the Hunger Planet and other competitive of the company, all are having the competitive price and the company has just planned to reduce the price by taking the material directly from the suppliers and by reducing the level of scrap[8]. The company is using the print and Radio advertisement and local news channel to promote its products whereas the other competitors of the company are using the international level promotional tactics to promote their product and further, it has been found that the distribution policies of Hunger planet and the other competitors are also same, they all are delivering the products according to the demand of the customer. Marketing strategy: Further, marketing strategy of the company has also been analyzed which would help the business to enhance its market share and grab the new market. The Hunger planet would take the help of print and Radio advertisement and local news channel to promote its products and further, various activities would also been done by the company such as some activity in a shopping mall to promote the products of the company. Business would take the help of print advertisement more to promote its product and for print advertisement; company would print an advertisement in the local newspaper of the company and would distribute the template of the business to the people[9]. The business would register itself on various apps from where the customers could directly order the products and a website has also been created by the company for making it easier for the customers to identify anything about the company, the website of the company is hungerplanett.com. The company would spend around $ 150 in first month and then $ 210 and $ 2016 in next 2 months on print media, radio media, TV media and online sources. This cost of the company is a kind of investment which would help the company to enhance its turnover. Company is also planning to launch and introduce various new products and services for its customers and these products would be launched by the business through launching an event[10]. The measurement of the marketing strategy of the company could be analyzed through evaluating the sales of the company with other local restaurants and through evaluating the budgeted and actual result of the company. Various other tools and techniques are also available through which it would be easy for the company to manage and enhance the level of the success[11]. The benefit of promotional strategies could be analyzed through comparing the last 6 months sales before launching the promotional activities to the after 6 month sales. Lastly, under the head of marketing strategy of the company, pricing strategy of the company has been analyzed. The company is following the penetration pricing strategy to analyze the price of a product. Through this analysis, it has been found that the sales could be enhanced by the restaurant through providing various offers such as 10% discount on birthdays, 5% cash back on the bill above $ 50 etc. Business structure and management: This business is a sole proprietorship. Sole proprietorship business has been chose as single person runs this business. And huge investment is not required for this business, so this business structure has been opted. The main advantage of this business is that decision is made by the owner only and the main drawback of this business is funding issues. For starting the restaurant, any specific patent and trademarks are not required. The address of the business is at Sydney in Australia whereas the web address of the company is Hungerplanet.com. Any other intellectual property is also not required to start a restaurant. The owner is just required to take a place and some machinery on lease to start the business. Any other legal formalities are not involved with this business. The key staff of this restaurant is the chef and as the owner is itself a chef so it becomes easy to maintain the activity of the company[12]. The exit strategy of the company is just to sell out the set up business to already existing players or the one who is willing to enter into the industry and exit. Further, the finance analysis has been done over the business plan and it has been found that the firm would required to raise and manage the funds from the friends, bank loan and through mortgaging as the organizational structure is sole proprietorship so shareholders cannot help the restaurant to raise the funds[13]. Through the analysis, it has been estimated that the total revenue of the company is 5500 and the total expenses of the restaurant would be 1800. Further, it has been calculated that the monthly net profit of the company would be $ 1670, $ 2035 and $ 2940 respectively. The start up cost of the company would be $ 1800. The salary offered by the company to its employees would be $ 100, $ 125 and $ 156.25 in Sep, Oct and Nov respectively[14]. Further, the fixed over head of the company has been analyzed. The fixed cost of the company is $ 625 which is related to various expenses such as advertisement. Accoutring to the calculation and estimations over the financial figures of this restaurant, it has been found that the total 8 units must be sold by the company to reach over a breakeven point as the Fixed Expenses of the company is lower than the variable cost of the company. According to the evaluations, it has been analyzed further that the company would achieve high growth in the market and the profitability of the company would also enhance[15]. Key Objectives Task By Whom By When Establishment Register the name of the business Owner Aug 17 Research over the market Owner Aug-2017 Finalize premises - Rental agreement - Official Set up - manage the furniture -manage the extra required material Owner and Labour Aug -2017 Legal Contracts Finalize contract Owner Sept -207 Rent contract Owner Sept- 2017 Finance Determine fixed overheads - hire an accountant - make the budgeting plan[16] Owner Sept -2017 Determine financial objectives Main objective of the company is to enhance the profit Owner Oct -2017 Finalize the cash flow plan - evaluate the PL a/c with managers - cash flow plan Accountant Oct - 2017 Finalize initial finance Evaluate the finance documents[17] Owner Oct -2017 Marketing Determine marketing objectives Enhance and manage the sales Owner Sept -2017 Determine launch plan Blue print of the plan Expert Sept -2017 Create a brochure Agree conception Owner Sept -2017 Print Owner Sept -2017 dispense brochure Owner Sept -2017 References: Blundell, R, and Dias, M.C, Alternative approaches to evaluation in empirical microeconomics, Journal of Human Resources, 44(3), pp,565-640, 2009. 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